Brand awareness - making customers aware of your brand and wanting to choose your brand Customer loyalty - customers preferring one business over another Motivation - individuals being committed and wanting to help the business achieve its goals Customer service - the experience that customers have in using a business Staff turnover - number of staff that leave in a time period Product knowledge - an employee being able to give a detailed explanation of the product Social enterprises - a business whose main goal is social/environmental rather than profit driven
Benefits of good communicaiton
Increased sales - may come following a successful marketing campaign, the build up of brand awareness or even as the result of excellent reviews from previous customers
Building reputation - customer loyalty comes with reputation, excellent product knowledge from staff and excellent customer service help with this.
Motivation - improving staff motivation can also come from good training, rewards and a belief in the brand/product
Improved efficiency - well motivated staff could feedback information to help the company meet its goals
Improved product information - the staff product knowledge is important but so is the publicly published information , such as that on the website
Achieving objectives - good communication can achieve objectives by building awareness of the product/brand and making stakeholders feel positively about it
Task
Click on the image to visit the Chatham Green Project - explore the website of this social enterprise and write a paragraph explaining how well they communicate and how this will benefit the project's goals.
Plenary
With your neighbour discuss how the school is trying to create a positive brand awareness within the community.
The effects of good business communication
Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
Starter
Add a sticky listing the benefits of good communicationKey Terms
Brand awareness - making customers aware of your brand and wanting to choose your brandCustomer loyalty - customers preferring one business over another
Motivation - individuals being committed and wanting to help the business achieve its goals
Customer service - the experience that customers have in using a business
Staff turnover - number of staff that leave in a time period
Product knowledge - an employee being able to give a detailed explanation of the product
Social enterprises - a business whose main goal is social/environmental rather than profit driven
Activity
Check your recent marks on the marksheetActivity
Read through the information below
Benefits of good communicaiton
Increased sales - may come following a successful marketing campaign, the build up of brand awareness or even as the result of excellent reviews from previous customers
Building reputation - customer loyalty comes with reputation, excellent product knowledge from staff and excellent customer service help with this.
Motivation - improving staff motivation can also come from good training, rewards and a belief in the brand/product
Improved efficiency - well motivated staff could feedback information to help the company meet its goals
Improved product information - the staff product knowledge is important but so is the publicly published information , such as that on the website
Achieving objectives - good communication can achieve objectives by building awareness of the product/brand and making stakeholders feel positively about it
Task
Plenary
With your neighbour discuss how the school is trying to create a positive brand awareness within the community.